19 Oct


Running a business is always a challenge. It demands all you got till your last drop of sweat. Add a year like 2020 on top, and the pressure can become just too much.

In a way, running a business is like fighting the waves when entering an angry sea. When you think you just left that killer wave behind you, feeling proud of how skilfully you dodged it, a new wave sneaks on you and throws you back to the shore. But you step back up and walk into the ocean, ready to face the next wave, and then the one after that.

This can be tiring. We know that. That is why we want to share some ideas and insights that may help you get through the surf.


1.Get comfortable being uncomfortable.

To sit in a chair on the beach, drinking a mojito, safe from the waves, sounds like the best thing to do. But living inside your comfort zone is denying yourself and your business to grow.

One common misconception about life is that it should be trouble-free. To expect life to be predictable and comfortable is a one-way ticket to frustration. The way out of it is to review this belief.

Look around you. You will find enough evidence that life comes not free of troubles. In fact, it is quite the opposite. And this is especially true in business.

When you embrace uncertainty, you will discover yourself at every new challenge. After a while, you will start feeling confident and seing the value in pushing yourself outside of your comfort zone. You will rejoice in the unknown instead of running away from it. 

After abandoning the belief that problems should not be part of your life, you will be ready to change your approach to such problems.


2.Challenges, not problems.

Did your supplier stop delivering your much-needed goods? Have you lost contact with your customers' needs? Is the cost growing and the income diminishing fast?

These problems can paralyse you. Or, you can see them as opportunities to rediscover new ways to run your shop. 

After long periods of stability, our flexibility deteriorates. It becomes harder and harder for us to adapt. And losing that false sense of security that we thought would last forever may throw us out of our game.

It is a painful and tough process. But when you are pushed outside of your known, you are forced to learn and adapt. And in this process is where the best ideas come to shape.

If you plunge yourself towards problems as opportunities to learn something new, to adapt, and to find innovative solutions, you will be half-way there.


3.Adopt a resilient mindset.

Success is not assured, but you can give yourself a better chance if you adopt a resilient mindset.

We do not have control over most of the things we like to believe we do. But we can control how we react and act to what happens, giving us the freedom to adapt and change in our way to accomplish our goals.

When you embrace uncertainty and have a resilient mindset, you can move forward with confidence. You will be reassured by knowing that you already got what it takes to see it through. Knowing that if everything fails you will have grown leaps can be the key to success.

Wave after wave, each time you step back up, you become smarter, stronger, and prouder of yourself and your journey. Learn to strive towards problems and not away from them.


Good luck with your enterprise!


Leave a comment telling us what challenges you have overcome to be where you are!



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